Improving Website UX Design for CCF Capital Finance

CCF Capital Finance GmbH, based in Markdorf, Germany, is a financing advisory firm specializing in providing corporate finance services to businesses. The company offers consulting on various deals, including mergers and acquisitions, financial restructuring, and investment management. It has been involved in several advisory roles, helping companies in diverse sectors navigate complex financial decisions.

The Project and my role

I got in contact with the Company through Hochschule Ravensburg-Weingarten (University). As a part of a paid assignment, I signed up for the project as CCF was looking for some support to improve their online presence by uplift website's visual representation and User Experience. Because of so many process and contents explained in the website, they wanted to simplify the website content representation.My role was to take this responsibility as a Designer. After two meetings with CFF, I got to know about their goals and started with some user testing to find out which route the users take to find the company. As a consultant/ Adivising company for business starters looking for investors, CFF helps them with the process.I figured out the necessities of the website to align with CFF's goals followed by calculated the solutions and strategies to solve the issue.

Methods and Technologies

Since one of the major challenges was to represent the complex information in simplified manner, there was a lot to do with user journeys, icons and proper instructions.So building the structure took place before I could get my hand on the visuals. After the initial testing, interviews and conception, I started to design the icons on Adobe illustrator. I edited the images on Photoshop, built the wireframe and made an inital draft of the design on Adobe photoshop. Later, I implemented it on Wordpress, using Elementor.


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